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Taco Bell Is Launching a New Chain of Fancier Restaurants Called the "U.S. Taco Co. and Urban Taproom"

I don't want to live in a world where Taco Bell is UPSCALE.  Taco Bell serves a wonderful purpose . . . but a classy night out ain't it.

 

 

Apparently, Taco Bell is trying to hit a new market . . . they're about to open a chain of higher-class restaurants to compete with the Chipotles and Panera Breads of the world.  And they have a ridiculous name.

 

 

They're calling it the "U.S. Taco Co. and Urban Taproom."  It'll serve things like lobster in garlic butter and craft beer . . . and the first location is opening this year in Huntington Beach, California. 

 

 

(NRN

 

 

(Here's the absurd logo.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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